Ads of you: How brands will take advantage of Instagram’s face tagging
Matthew Witt is the Executive Vice President, Director of Digital Integration at TRIS3CT, a full-service advertising and promotions agency in Chicago and Los Angeles. While most marketers have focused...
View Article10 Myths about Enterprise Social Software
Just as public social networks have changed the way that people connect and interact, enterprise social networks can have a big impact on employee productivity and collaboration. Initially thought to...
View ArticleThree reasons why building a viral app for kids is harder than it looks
If you’ve ever seen a toddler interact with an iPad (the best being the toddler who didn’t understand why her paper magazine wouldn’t flip), you know that kids are in many ways uniquely suited to...
View ArticleBusinesses Are Ignoring Google+, But Is That Wise?
Trying to build a competitor to Facebook is no easy task. Google took the challenge on a few years ago with Google+ and a lot has changed since. Google+ has been receiving a lot of press in the news...
View ArticleHow To Use Social Media Like The Best SMB Marketers
The online marketing world is expanding – having the biggest bullhorn isn’t enough to dominate the conversation anymore. Instead, the most interesting voice prevails in attracting an engaged audience....
View Article15 Compelling and Tweetable Social Media Statistics
It’s no secret that social media, when used strategically, is a marketing force to be reckoned with. The ways social media has dominated our culture the past few years is nothing less than incredible —...
View ArticleWelcome to the post-normal age of work
It’s a now-prevalent notion that companies can advance by simply adding a social layer on top of existing business processes, integrating social tools with existing functional tools such as ERP, CRM,...
View Article5 Reasons Why Social Media Marketing Is Important
The whole marketing landscape has changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. Now we have an easy to use and...
View Article5 Ways to Turn your Facebook Cover Photo into a Call-to-Action that Converts
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover...
View ArticleEight Tips for Finding Leads Via Social Media
Social media is a sales channel right? If my brand is on social media, the leads will come flooding in… I will also find red hot leads by checking out company profiles on LinkedIn and I will never have...
View ArticleEmployee Engagement: Every Leader’s Imperative
I had to call my technical support contact last month about a simple billing question. When I finally got a live person, after enduring five minutes of Yanni’s greatest hits, her boredom just radiated...
View ArticleIs Twitter Getting Down To Business?
With over 200 million active users and 400 million Tweets per day, Twitter is much more than the brand that established micro-blogging or, as I like to call it, hyper-texting. To put it mildly, Twitter...
View ArticleEmployees and Social Media: 4 Types of Content Count
Every company dreams of having a small legion of employee-ambassadors. After all, employees can and do have a huge effect. The company’s reputation gets a positive push. It suddenly becomes easier to...
View ArticleSurvey: Most Teens Savvy about Facebook Privacy – Some See It As an ‘Obligation’
A study released today by the Pew Research Center has good and bad news for Facebook’s role as a teen destination. The report, Teens, Social Media and Privacy, shows that Facebook’s popularity with...
View ArticleThe 3 Pillars of SEO in 2013: Content, Links, and Social Media
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing...
View ArticleIs Tumblr Going To Be Yahoo!’s YouTube?
I got an email on Monday from Larry Kim, the founder and CTO of WordStream in Boston. His company does search marketing and research. It sparked a long exchange between us. He has a positive take on...
View ArticleOnline video will be more popular than Facebook and Twitter by 2017
Online video isn’t just growing fast, it’s growing faster than any other type of consumer service offering – and soon it’s going to be even more popular than Facebook, Twitter and Co, according to...
View ArticleTwitter CEO Dick Costolo on how fast Twitter innovates, relationships with...
This article originally appeared on The Next Web Today at the D11 conference, Twitter CEO Dick Costolo spoke on a variety of topics including platform security, its relationship with broadcasters and...
View ArticleThe Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather...
View ArticleHow to Capture Leads and Customers with Social Media
We’ve all heard the debate before… Can you measure the return on investment with social media networks? One of the easiest places to start is to capture leads and then measure your results. How do you...
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